How to use twitter analytics ? It’s a very good question to ask. As everybody knows that twitter is really a great social media platform to promote a business or product.
Here we are discussing about twitter analytics. Previously only twitter ad customers can access this feature.
But today I have heard that twitter is rolling out its analytics feature to all the twitter users. After hearing this, I was excited to know that now I can also keep my eyes on my tweets and followers and I quickly visited on twitter analytics login page and I put my twitter username and password to get entered.
But the fact is that twitter is still rolling out this feature slowly to all the twitter users. Currently most have access but not all. Don’t be upset my friend ,
I said most have access but not all. You can also check by logging into twitter analytics . May be twitter analytics accessible through your account.
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Benefits of Using Twitter Analytics
It is very good to know its benefits before knowing that how to use twitter analytics . Right???
1. You can check that how many times your tweets get retweeted by which you can analyze that your which article’s are getting traffic from Twitter.
2. You can also check that how many times your links getting clicked.
3. You can check the number of favorites and replies which you tweet got.
4. You can also check that which time of the whole day is best for the tweets.
Twitter Analytics Dashboard
When you will login to your twitter analytics then you will see a dashboard where you will find two sections, first one is ” Timeline activity ” and the second one is ” Followers ” as you see in the above picture.
Timeline Activity : Through this timeline activity, you can measure the number of follows, unfollows, mentions and engagement with your tweets.
Followers : Through this option, you can check your follower’s demographics like location , psychographics , gender and similar twitter users.
Below I am going to cover some best features which you will see in the Timeline Activity and Followers section so that this will help you to know that how to use twitter analytics effectively to keep your eyes on your followers. Okay
1. Check Whether Your Links are Getting Clicks Not
It’s a very good feature of twitter analytics. Whenever you will see your ” Recent Tweets ” in the ” Timeline Activity ” section then you will find that how many times your single tweet is clicked. Through this , you can also get an idea about what kind of content you should publish to get maximum traffic from twitter. Right ???
2. Most Engagement
After checking the number of clicks in ” Recent Tweets ” section , you will see ” Show ” section in which you can see your which tweets are good and which are best of all. When you will click on ” Best ” then you will see a list of the top 15 % most engaging tweets. The ranking of these tweets varies on the number of favorites, retweets and replies.
Best : The top 15% of tweets with some level of engagement. Good : The top 2/3 of tweets with some level of engagement. All : All tweets including with or without engagement.
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3. Which is The Best Time of The Day to Tweet
This is an another great feature which lets you know that which is the best time to tweet your articles. You can also check your best time of the day when your tweet is getting more and more clicks.
4. Measuring Reach
In ” Recent Tweets ” section , you will check that which tweets have more readers due to the higher retweets with a multiple of 2x , 3x , 5x with your normal reach etc. You are thinking that It would be good If you can see the real numbers. Right??? I am also thinking the same as you.
5. Follows Vs Unfollows & Mentions
Through this feature , You can check that how many people follows you and how many unfollows you. It will also explain you that how many mentions you got.
6. BackUps For Last 500 Tweets
You can also backup your last 500 tweets by downloading a CSV file or XLS file. This includes the copy of tweets along with the number of favorites , retweets and replies. If you want to get backup of 500 tweets from last 90 days then you can set timing according to your need.
When you will check your followers , then It will show a graph with the number of followers increasing or decreasing , It will also tell you the location , gender and interests of your followers. Twitter analytics is really a great feature which can help you to drive traffic from twitter and I am sure , this post on ” How to Use Twitter Analytics to Keep Eyes On Your Followers ” will surely help you to get some traffic from twitter. Right???
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