It’s almost common knowledge that search engine optimization can boost the success of the website.
However, there is more to it than just making sure you have keywords or that your content is grammatically correct. After all, a website is more than the text placed on its pages.
Regardless of content, there are several important parts of the site which can lead to success.
5 Important Parts of the Site Which Can Lead to Success
#1. Domain Name
The name of your website is one of the first things people will see.
You want it to be catchy, but it also needs to denote a sense of what the site is about.
When you buy a domain name, take into consideration the site’s primary purpose. If you’re starting a business, perhaps the name of the company is the most ideal.
As long as the name can make sense to potential visitors, then you’re on the right path.
The overall layout of the site is vastly important if you want to retain visitors.
According to studies, people will quickly abandon a site if the layout is difficult to manage.
You want to make sure the important information is easily accessible.
Otherwise, visitors will spend less time accessing your content or leave the site altogether. Good SEO may mean nothing if the functionality of your site is poor.
#3. Color Scheme
The colors you use should reflect what you’re trying to accomplish.
If the site is for a business, keeping the color scheme as close as possible to the business is more ideal.
For instance, Bust Buy’s color template for its site is primarily blue and yellow. This makes it indistinguishable from the retail store.
Humans are very visually-connected, and keeping the colors reduces confusion whether customers shop online or walk into the store in person.
Don’t overload the website with a wide range of graphics.
Depending on the website, it could easily distract a visitor from the content and make the pages look cluttered.
You want to engage your visitors, not give them a headache from trying to view the site.
Some graphics are good, but too many flashing banners or busy imagery can be very detrimental to the purpose of keeping traffic.
It’s also ideal to optimize your images for speed. For instance, you don’t need a 3200 by 1700 pixel image. This is too large for most systems anyway and will reduce the functionality of the site.
#5. Internal Linking
When creating your content, don’t forget to create internal links back to other pages you’ve created.
Not only does this give the visitor more opportunity to keep exploring the site, but it can help in optimization.
You don’t need an over-abundance of these links, though. Perhaps two or three may be the most ideal for both visitors and search engines.
A site is only as good as the sum of its parts.
Everything from quality content to the color scheme you use will play a role in keeping visitors coming. Don’t let the perfect domain name go to waste.
Engage the visitors every way you can as it will lead to better results down the road.